Inventar el futuro

Audry Waters sobre las predicciones tecnológicas como estrategia de mercado. Cuestiona la validez metodológica de los típicos informes.

The best way to predict the future is to invent it,” computer scientist Alan Kay once famously said. I’d wager that the easiest way is just to make stuff up and issue a press release. I mean, really. You don’t even need the pretense of a methodology. Nobody is going to remember what you predicted. Nobody is going to remember if your prediction was right or wrong. Nobody – certainly not the technology press, which is often painfully unaware of any history, near-term or long ago – is going to call you to task.

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I believe we need to recognize that predicting the future is a form of evangelism as well. Sure gets couched in terms of science, it is underwritten by global capitalism. But it’s a story – a story that then takes on these mythic proportions, insisting that it is unassailable, unverifiable, but true.

The best way to invent the future is to issue a press release. The best way to resist this future is to recognize that, once you poke at the methodology and the ideology that underpins it, a press release is all that it is.

Fuente: Audrey Waters. The Best Way to Predict the Future is to Issue a Press Release | Hack Education

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